Objective councilor for Sport and Tourism Alberto Cyrus prevent Juventus still opt for Pinzolo, in Trentino, and promote territory. "Ready to lend a hand even to the Bull"
Diego Longhin
The financial commitment? About two million euro. Would amount to much money in the effort that the region should pass on, not only to "sponsor" and to convince the Juventus back into the borders of Piedmont, the summer retreat of the club led by Andrea Agnelli.
And the deal came in alive, because the objective of the Councillor for Sports, Tourism and Education, Alberto Cirio, is to prevent the company still opts for Pinzolo Juventus in Trentino have no intention of giving up other the presence of black and white (there is also competing in Sestriere). "The Juventus is an important brand - said Cirio - think of a collaboration on multiple levels, beginning with the summer retreat, to be that large to the small one is 20 days from 5 in two different locations and major tourist spin-offs. And then the public opening of the new Juventus stadium will be open to visitors as the major European facilities: foster the promotion of Piedmont during the matches to be played abroad. "Cirio has mandated Finpiemonte to do a study on economic impact tourism and the withdrawal of his club in Trentino. But the Observatory of Tourism of Tourism has calculated 4.2 million in new business product in 2009 alone.
Commitment statement is relevant ones, especially in lean times and cuts. And Cirio started to beat box. At the end of the region could provide between one million and a million and a half, the rest should be borne by the Atl, municipalities involved in, and why not, Unioncamere Piemonte, the Association of Chambers of Commerce of the region led by Ferruccio Dardanelles. And the commissioner has asked Cirio just Dardanello, Cuneo, the institution can bear a share of expenditure to bring the collection home to Juventus. The answer was not the most promising: "The project was considered interesting, but all have to deal with lean budgets," says Cirio.
But the commissioner, faith apart from football, is unwilling to give up even the Torino Calcio and is examining the practice of Philadelphia. The aim would be to participate in the Foundation with a stake equal to that of the City of Turin, about 3 million and a half, and accompany the reconstruction of a symbol of the people grenade. "What can you do?" Rebuilding the stadium or build a monument to the memory? Junta Cota - Cirio said - unlike what happened in the five years prior to want to rebuild a relationship with the historic football clubs in Piedmont. The President already discussed the matter with the mayor Chiamparino.
is not the first time that the region is thinking and doing such operations. Already Enzo Ghigo era had reached an agreement with the ski champion Stefania Belmondo, but in a period of indiscriminate cuts, starting with the money needed to pay for scholarships, should commit money in these chapters. "Every euro invested must have a certain return in tourism - said Cirio - otherwise it will continue with the project. And then it is a multi-year plan, comprehensive".
Adapted from Republic (04 November 2010)
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